Beyond the Spotlight of March 15, Sunlife Spends 28 Years Upholding "Quality"

Some say March 15 is a "major test" for brands, but for Sunlife, every day of production, every batch of testing, and every piece of user feedback are all questions in the exam of "trust." For 28 years, we have never stopped striving, because long-term commitment has long been ingrained in our brand's DNA.

Beginning in 1999, Cultivating Trust through Long-Term Commitment

Since arriving in the Chinese market from New Zealand in 1999, Sunlife has been a brand certified with the Silver Fern mark officially granted by the New Zealand government. For eight consecutive years, it has represented New Zealand at the China International Import Expo (CIIE) National Pavilion, and for 24 consecutive years, it has passed the March 15 National Quality Certification, building trust over time and defining quality through unwavering dedication. 

*Photo: Dr. Jonathan Austin, New Zealand Ambassador to China, visited the Sunlife booth during the CIIE

Stringent Quality Control, Laying a Solid Quality Foundation

Every product is manufactured at its origin in New Zealand, establishing an in-house QC1 quality management system and obtaining multiple international quality certifications such as GMP, HACCP, and RMP. Each batch of products passes testing by AsureQuality, a New Zealand national laboratory, undergoes rigorous inspection by both Chinese and New Zealand customs, and enters the market legally with an entry inspection and quarantine certificate, ensuring full traceability from source to final product.

Pure Milk Source, Staying True to Natural Origins

*Photo: Actual photo of Sunlife's New Zealand milk source area

For its dairy products, Sunlife insists on using high-quality milk sources from New Zealand, with pasture grazing 24 hours a day, eliminating hormones, antibiotics, and genetically modified feed. Each batch obtains a dairy health certificate issued by the Ministry for Primary Industries (MPI) of New Zealand, ensuring every drop of milk carries the nutritional power of pure nature.  

User Trust, Testament to Brand Strength

Over the years, Sunlife has established its presence in duty-free shops, large supermarkets, well-known mother and baby chain stores, and other online and offline channels. Its colostrum product line has been the top seller in its category on Tmall for 15 consecutive years during the Double 11 shopping festival. This enduring trust is the best testament to our commitment to long-term values. 

While the spotlight of the March 15 Gala may fade, our commitment to quality never wavers. Our 28 years of dedication represent not just a promise but concrete action. Sunlife will continue to uphold its belief in long-term commitment, safeguarding purity and trust, and fulfilling its quality promise together with its users.