SUNLIFE

SUNLIFE

Brand Introduction

SunLife, a New Zealand brand, entered the Chinese market in 1999. Starting with high-quality New Zealand colostrum, it has developed a series of premium natural nutritional products. It is one of the few nutritional brands awarded the prestigious FernMark license (Licence No. 100197) by the New Zealand government. SunLife is also a member of the Natural Products New Zealand (NPNZ) association. Advocating that "prevention is better than cure," it promotes a new lifestyle of nutritional health. Adhering to the principle that "Nutrition in the First 1000 Days = Health for 30000 Days," SunLife provides nutritional solutions for family health management.

Development History

• 2001: SunLife pioneered individually packaged 1-gram sachets of pure colostrum powder, introducing a "4+1" format.

• 2003–2010: A research team led by Professor Zhou Yunzhen and Director Hao Liping from Tongji Medical College, Huazhong University of Science and Technology, conducted a 7-year study from animal research to clinical trials. This included tracking feeding and immune health data from 4800 cases at Wuhan Maternal and Child Health Care Hospital. The study concluded that colostrum powder (provided by SunLife) has protective and regulatory effects on intestinal and respiratory health. The findings were published in the Chinese Journal of Social Medicine in February 2012.

• 2006: SunLife deepened its research into colostrum, collaborating with SEPEREX, Massey University, and the University of Otago to develop Colostrum Basic Protein (CBP).

• 2008: Innovatively combining milk calcium and CBP, SunLife launched its "Bone Health" product.

• 2010–2012: A research group led by Professor Wu Guangchi and Director Jin Chunhua from the Capital Institute of Pediatrics observed that supplementing with SunLife's "Bone Health" milk calcium positively influenced children's height growth, helped regulate calcium deficiency, and improved symptoms like night crying, restlessness, and poor sleep. The results were published in the Guide of Chinese Medicine in September 2012.

• 2011–2013: SunLife partnered with the All-China Women's Federation on the "Caring for New Life" public welfare activity, benefiting over 3 million families.

• 2018–2019: SunLife received the "Annual Best Product Power Award" and "Annual Industry Quality Power Award" from the China Nutritional Products Development Forum Committee.

• 2019: SunLife, as an outstanding New Zealand enterprise, was invited to participate in the "Go West - New Zealand · China Economic and Trade Forum" hosted by the New Zealand China Council.

• 2020:

  • In February, SunLife donated 500,000 RMB worth of immune nutritional products (colostrum) to Wuhan Tongji Hospital.

  • On March 12, SunLife donated another 110,000 RMB worth of colostrum to Guizhou Provincial People's Hospital.

  • In May, partnering with the Guangdong Provincial Trade Union Council for the "Salute to the Loveliest People in the New Era" event, SunLife donated 2.57 million RMB worth of colostrum to the medical team of Academician Zhong Nanshan.

  • In December, it was recognized as an "Alliance of Caring Enterprises" by the Guangdong Provincial Trade Union Council.

• 2021: SunLife collaborated with the China Health Care Association to promote infant and child food safety.

• 2021–2022: SunLife participated in the joint Southern Airlines & New Zealand Trade and Enterprise爱心防护 project.

• 2023:

  • SunLife received the "High-Quality Development Enterprise Award" from the China Dairy Association.

  • SunLife participated in formulating the colostrum industry standard (QB/T 5804-2023), which was officially implemented.

• 2018–2024: SunLife has been a representative brand in the New Zealand National Pavilion at the China International Import Expo for seven consecutive years.

• 2024:

  • SunLife's Immune Globulin Milk Powder received the "Technological Progress Award" from the China Dairy Association.

  • In November, SunLife launched its Le Minshu™ Compound Powder, which received the "Innovative Product Award" and an expert recognition certificate from the Food Safety Committee of the China Health Care Association.

• 2003–2025: SunLife has received national "315" certification for 23 consecutive years.